Design Distributors Insights

3 Must-Have Qualities of a Direct Marketing Printer & Services Partner

Written by Design Distributors | Mar 19, 2019 2:56:20 PM

The success of your direct mail marketing campaign is highly contingent upon the printer and services provider you choose to partner with. The right one will ensure that your efforts match your vision, your mailings are delivered to your intended recipients on time and on budget, as well as being designed and produced to maximize results. To achieve this demands a dedicated team of experienced specialists utilizing the latest, most advanced design, printing, database management, variable imaging options, postal optimization, delivery, and tracking, along with a proven record of excellence.

A high-quality partner will have the capacity and capabilities to effectively execute your campaign’s goals and objectives, no matter the complexity, volume or turn-around time required.

Here are three must-have characteristics of a direct mail marketing printer and services provider to help you choose the right one for your campaign: 

 

Capabilities to Grow With

The pace of today’s business has increased. Marketers are asked to do more with decreasing time and resources. That means you have to have a partner that can handle all of your needs instead of coordinating multiple vendors. It all starts in prepress, where we can take your files or adjust them as needed. Digital and offset printing, both sheet-fed and web, give you the ability to produce both long and short-run campaigns. The ability to personalize your mailing effectively is critical in improving your ROI. We offer color laser and inkjet for true 1 to 1 digital printing, and full lettershop services to give you the options of customizing your piece the way you want it. We have the programming expertise to enable you to maximize your efforts. And we continually reinvest in our business to ensure that our infrastructure is designed to offer you the maximum speed, quality and security.

 

Knowledge, Experience & Security

It all starts at the beginning, and for us that is more than 50 years ago. We value that experience and leverage it to make sure that we avoid problems before they occur. In fact, most of our employees have more than a decade of experience. It is reassuring to know that your project is being handled by people who understand your work. We have worked in most verticals, which helps in understanding your expectations and challenges. Lastly, data security is a priority for everyone today. We share that concern. We are certified SOC II, type 2 with Hi-Trust mapping. We are also Health Insurance Portability and Accountability Act [HIPAA]-compliant. 

 

Service

Getting your project done right and on time, the first time is our highest priority. Let’s face it, you need a partner that is not hard to work with, a reliable partner that you can count on. There are very few propriety capabilities left in printing; it is quality and service that defines a direct mail provider. Our history of long-standing relationships is a constant reminder of why we are committed to your success. Strong communications are a hallmark to successful efforts. This is so important to us that we assign two customer service representatives to each project. Each campaign is reviewed, and we troubleshoot to uncover potential problems before they get complicated.

 

While each of these areas are critical to your success, it is the combination of all three that make Design Distributors the ideal partner you desire.

 

Design Distributors

Family owned and operated, with more than 50 years of experience, Design Distributors possesses the knowledge, skill set and vision to craft and execute exceptionalism within all direct mail initiatives. We have the care and customer support to be true printing partners, guiding you along your direct mail journey, bridging the gap between you and your marketing goals. No matter the size or purpose of your direct mail campaign, our team has the cutting-edge equipment and proven track record to achieve optimal results, each and every time.  

 

Design Distributors, Inc.300 Marcus Blvd.• Deer Park, NY 11729-4500

Phone: (631) 242-2000 • Fax: (631) 242-7367

Email: info@designdistributors.com