What Is RFM (Recency, Frequency, Monetary) Analysis? RFM analysis, or RFM segmentation, is one of the most powerful ways to segment customers and ...
08/13/2019
Lumpy mail is one of the best marketing options for reaching out to high-value prospects. Adding a 3D object to a package brings some significant ...
07/23/2019
Although total mail volume has decreased in 2019, the good news is that our nonprofit clients are reporting higher response rates to their mailings. ...
06/27/2019
The success of any direct mail campaign is determined by three elements: the data (or mailing list), the offer, and the creative. Said simply, you ...
06/03/2019
You don’t stay in business for more than five decades by following the status quo. Continued success requires growth, and growth demands innovation. ...
05/09/2019
Targeted mailing lists make personalization—the lifeblood of any successful direct mail campaign—possible. Research has shown that campaigns with at ...
05/02/2019
Are you considering a direct mail campaign for your business, but not sure if it’s worth the investment? Rest assured that even with the wide range ...
04/09/2019
Direct Marketing
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"Direct Mail Services"
3 Must-Have Qualities of a Direct Marketing Printer & Services Partner
The success of your direct mail marketing campaign is highly contingent upon the printer and services provider you choose to partner with. The right ...
03/19/2019
Mailing lists provide an underutilized treasure trove of data that can be leveraged through segmentation—division into smaller subsets—to more ...
02/28/2019
