Postcards are a staple of many direct mail marketing campaigns, because, quite simply, they work. With high mailbox visibility, and low printing and postage costs, they’re a great way to get a high return on your investment.
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This postcard is compact, making it optimal for simple, straight-to-the-point designs. It is also the maximum size that is recognized as a traditional “postcard” by the U.S. Postal Service (USPS). It is the only piece that mails at first class, and is less expensive to mail than at the marketing mail rate. So, you get First Class USPS service, forwarding, and returns. Anything larger than 4.25” x 6” is classified as a “letter” and costs more to mail.
Standard postcards offers the most versatility, and popular campaigns often use this size for its creative options.The Standard postcard size is also larger than envelopes, which means your postcard has a greater chance of standing out and being seen than the Small.
Generally the largest size on the market, Jumbo offers the same versatility as the Standard, with larger proportions. Given its size, you'll likely want a vertical design similar to that of a poster. This is the largest size that your piece can mail at letter rates. If you exceed any of these dimensions, then your piece will mail as a flat at a much higher rate.
With the largest dimensions, there’s no question of the inherently increased visibility this size commands. If your budget allows, this is your surefire way to maximize your direct mail campaign results.
