Personalization powers performance. This has been one of the primary truths of direct mail marketing for years. As early as the 1970s, savvy direct ...
11/08/2019
Direct marketing—also known as direct response marketing—is a method of communicating sales messages directly to customers, with the intent of ...
10/16/2019
Design Distributors proudly announces the addition of a new, cutting-edge, roll-fed finishing line by global post-press industry leader MBO America.
09/27/2019
What Is RFM (Recency, Frequency, Monetary) Analysis? RFM analysis, or RFM segmentation, is one of the most powerful ways to segment customers and ...
08/13/2019
Lumpy mail is one of the best marketing options for reaching out to high-value prospects. Adding a 3D object to a package brings some significant ...
07/23/2019
Although total mail volume has decreased in 2019, the good news is that our nonprofit clients are reporting higher response rates to their mailings. ...
06/27/2019
The success of any direct mail campaign is determined by three elements: the data (or mailing list), the offer, and the creative. Said simply, you ...
06/03/2019
You don’t stay in business for more than five decades by following the status quo. Continued success requires growth, and growth demands innovation. ...
05/09/2019
Targeted mailing lists make personalization—the lifeblood of any successful direct mail campaign—possible. Research has shown that campaigns with at ...
05/02/2019
