According to the 40-40-20 Rule, 40 percent of a direct marketing campaign’s success is based on the audience. The remaining derives from the offer ...
12/23/2020
Catalog campaigns should follow the typical steps you would take to develop a successful direct mail campaign. These include identifying and ...
12/17/2020
It’s time to tap into your creative side! The design part of the direct mail development process enables you to unleash your imagination and artistic ...
12/10/2020
Just a few years ago, the U.S. Census Bureau reported the number of millennials (born 1981 to 1996) had surpassed baby boomers (1965 to 1980) by 83.1 ...
12/07/2020
In early October, the U.S. Postal Service (USPS) announced price changes scheduled to take effect January 24, 2021. These will raise First-Class Mail ...
11/18/2020
The holiday season sneaks up on you. It seems as though just yesterday you were sunning yourself in the backyard, and now suddenly it’s November—time ...
11/12/2020
Personalization drives responses. So, why shouldn’t it be incorporated into every possible part of your direct mail campaign? It’s important to carry ...
10/08/2020
You see a television commercial promoting a new product. Later, you’re scrolling through your Facebook feed and spy an advertisement for it. Several ...
09/24/2020
Direct mail response rates have risen significantly during the past several years, to the benefit of marketers and their clients.
09/17/2020
