It’s no secret direct mail campaigns garner significant response rates and return on investment (ROI) compared to digital media advertisements. ...
08/30/2022
Personalization powers performance. This has been one of the primary truths of direct mail marketing for years.
by Bob Becker
08/16/2022
An impactful addition to your marketing strategy as any, direct mail has proven to significantly boost response rates, return on investment (ROI), ...
08/09/2022
On Jan. 9, the U.S. Postal Service (USPS) enacted several new postage increases, predominantly impacting Priority Mail, Priority Mail Express, and ...
07/10/2022
Design Distributors President Adam Avrick has been elected Chairman of Printing Industries Alliance (PIA), a regional resource for business support ...
06/30/2022
Design Distributors President Adam Avrick was featured as a keynote panelist in April at the 2022 Inkjet Summit, an invitation-only industry event ...
05/20/2022
Industry leader Design Distributors proudly welcomes the next era of advanced digital printing and marketing solutions with the upgrading of our HP ...
04/07/2022
Since the start of the coronavirus pandemic, supply chain issues have afflicted many industries. Unfortunately, direct mail is not immune to these ...
01/07/2022
Are you considering a direct mail campaign for your business and wondering if it’s worth the investment? Even with the wide range of digital ...
12/08/2021
Finding the right-sized postcard for your direct mail campaign can be challenging. If you select a dimension that’s too small, it may be overlooked. ...
11/24/2021
Lumpy mail is one of the best marketing options for reaching out to high-value prospects. Adding a 3D object to a package brings distinct potential ...
11/10/2021
Whether you’re an experienced marketer or an early career professional, you've probably perused countless catalogs, magazines, and other promotional ...
10/27/2021
The U.S. pharmaceutical industry accounts for $1.3 trillion in economic output, making it a driving force of the economy. But for pharmaceutical ...
09/29/2021
Insurance companies know risk. Whether they’re selling health, auto, life, commercial, or any other type of policy, they must weigh the perils to ...
09/15/2021
Brand awareness is critical in most industries, but perhaps none more so than telecommunications. This sector is dominated by big players that are ...
09/01/2021
Direct Mail for Your Business
Using Direct Mail for the Healthcare Industry to Connect With Providers & Patients
Trust is the foundation of the healthcare industry. Just as patients look for doctors they can trust, healthcare organizations must find reliable ...
08/18/2021
Nonprofits have an obligation to their donors to use funds wisely, so it should come as no surprise that many have transitioned to digital marketing ...
08/04/2021
Companies in the banking and credit card industries often blur together in the minds of consumers because of their similar services and tactics. ...
07/21/2021
Creating a successful direct mail campaign is a multistep process that requires research, planning, attention to detail, and technical expertise. The ...
07/07/2021
The experienced professionals at Design Distributors, Inc. (DDI) work with clients through each step in the design and distribution process of their ...
06/23/2021
Getting the right message to the right person at the right time is critical to the success of a direct mail campaign. Sending a birthday greeting to ...
06/09/2021
HP PageWide Web Press T240 HD
How the HP PageWide Web Press T240 HD Ensures Direct Mail Campaign Success
One of the most common questions Design Distributors representatives are asked is “How do I guarantee this campaign will be successful?” Although ...
05/12/2021
Segmenting your mailing list is one of the first steps of developing a direct mail campaign. That’s because it’s also one of the most important ...
04/29/2021
As part of the HP PageWide Web Press Pioneer Series by collaborative digital print and design community Dscoop, Design Distributors President Adam ...
04/23/2021
Similar to choosing the right-sized mail piece, deciding its thickness can be just as tricky. While researching this, you’ve most likely encountered ...
04/15/2021
You could send out identical emails, mailers, and social media advertisements to the masses, but that wouldn’t be the most effective use of your ...
03/09/2021
As a leading direct mail producer for the healthcare industry, Design Distributors has taken the necessary steps to comply with Health Insurance ...
03/03/2021
Many may assume direct mail marketing entails only the design of the mail piece—whether that be a postcard, self-mailer, or letter package—and ...
02/10/2021
Design Distributors, Inc. (DDI) is always looking for ways to help our customers improve their direct mail campaigns. When we came across Direct Mail ...
02/03/2021
In B2B marketing, you’ll often target large clients in hopes of winning their business. You don’t want to send them the same messages you’ve been ...
01/27/2021
According to the 40-40-20 Rule, 40 percent of a direct marketing campaign’s success is based on the audience. The remaining derives from the offer ...
12/23/2020
Catalog campaigns should follow the typical steps you would take to develop a successful direct mail campaign. These include identifying and ...
12/17/2020
It’s time to tap into your creative side! The design part of the direct mail development process enables you to unleash your imagination and artistic ...
12/10/2020
Just a few years ago, the U.S. Census Bureau reported the number of millennials (born 1981 to 1996) had surpassed baby boomers (1965 to 1980) by 83.1 ...
12/07/2020
In early October, the U.S. Postal Service (USPS) announced price changes scheduled to take effect January 24, 2021. These will raise First-Class Mail ...
11/18/2020
The holiday season sneaks up on you. It seems as though just yesterday you were sunning yourself in the backyard, and now suddenly it’s November—time ...
11/12/2020
Personalization drives responses. So, why shouldn’t it be incorporated into every possible part of your direct mail campaign? It’s important to carry ...
10/08/2020
You see a television commercial promoting a new product. Later, you’re scrolling through your Facebook feed and spy an advertisement for it. Several ...
09/24/2020
Direct mail response rates have risen significantly during the past several years, to the benefit of marketers and their clients.
09/17/2020
You’ve segmented your market and developed your mail piece. Now what? It’s time to test your campaign! As you plan your campaign, it is wise to ...
08/27/2020
All pharmaceutical and insurance companies, hospitals, medical practices, and related businesses must follow HIPAA guidelines when sending direct ...
08/20/2020
Lettershop services include data processing, personalization, folding, assembly, inserting, packaging, sorting, and mailing.
07/23/2020
Postcards are a direct mail piece every marketer should consider using! They offer great response rates, and offer opportunities to explore ...
07/16/2020
Approximately 70 percent of consumers claim they prefer receiving healthcare messages through direct mail, second only to television. The chief ...
06/25/2020
In a time where privacy is of utmost concern, it’s important to ensure your data and information are in safe hands. To do so, you must verify your ...
06/15/2020
“What’s in it for me?” That’s a common question among advertisement recipients. Perhaps even along with, “So what?”Assume every customer is asking ...
06/04/2020
As states lift lockdown restrictions and the economy slowly begins to reopen, it’s important to reconnect with your clients and cultivate ...
05/28/2020
There isn’t a simple numerical answer to the question “How much does direct mail cost?” When creating a campaign, a number of factors impact the ...
05/14/2020
From the desk of Adam G. Avrick, President, Design Distributors Inc. Dear Valued Partner, As we begin our week here at Design Distributors, I wanted ...
05/11/2020
Direct mail is thriving. According to statistics, consumers want to physically hold a mail piece and redeem paper coupons when making purchases. ...
05/07/2020
Direct mail has proven to wield a more significant psychological impact on recipients than other forms of advertising and marketing communications. ...
04/30/2020
Have you ever filled your online shopping cart with a few items, saw the price, and decided you’d wait for a coupon? Or maybe you got distracted and ...
04/23/2020
About 87 percent of small business owners say print marketing drives customers to their locations, according to the U.S. Postal Service (USPS) ...
04/16/2020
With limited in-person contact, direct mail has become a key method of communication during the novel coronavirus (COVID-19) pandemic.
04/09/2020
From the desk of Adam G. Avrick, President, Design Distributors Inc. Dear Valued Partner, As we end our week here at Design Distributors, I wanted to ...
04/03/2020
Direct mail can be used across various aspects of the banking and credit card industry. Incorporating direct mail into your marketing campaign can ...
04/03/2020
People crave the latest technology and fastest service. They’re willing to pay for it, too. You just have to ensure they know about it, which is ...
03/27/2020
From the desk of Adam G. Avrick, President, Design Distributors Inc. Dear Valued Partner, I am writing to provide you with an update of our continued ...
03/20/2020
From the desk of Adam G. Avrick, President, Design Distributors Inc. Dear Valued Partner, I thought it important to update you about Design ...
03/18/2020
Pharmaceutical direct mail is the perfect way to educate and persuade physicians and consumers that your company’s drug is the top-performing ...
03/16/2020
As you have seen the increase in media coverage concerning the coronavirus, we want to assure you that we are monitoring the situation. Our focus is ...
03/06/2020
If you’ve ever witnessed newspaper print running in a continuous stream through large cylinders on a printing press, then you’ve most likely seen web ...
02/21/2020
The folded self-mailer is one of the most eye-catching direct mail pieces you can send. It’s created by folding a single piece of paper, into panels ...
02/06/2020
Direct mail works! In fact, more than 170 billion pieces were delivered in the United States in 2017, and response rates continue to be excellent. If ...
01/24/2020
Direct marketing—also known as direct response marketing—is a method of communicating sales messages directly to customers, with the intent of ...
10/16/2019
Design Distributors proudly announces the addition of a new, cutting-edge, roll-fed finishing line by global post-press industry leader MBO America.
09/27/2019
What Is RFM (Recency, Frequency, Monetary) Analysis? RFM analysis, or RFM segmentation, is one of the most powerful ways to segment customers and ...
08/13/2019
Although direct mail for nonprofits can be challenging, it remains to be an extremely cost-effective channel. Plus, it's a great way to stay top of ...
06/27/2019
The success of any direct mail campaign is determined by three elements: the data (or mailing list), the offer, and the creative. Said simply, you ...
06/03/2019
You don’t stay in business for more than five decades by following the status quo. Continued success requires growth, and growth demands innovation. ...
05/09/2019
Targeted mailing lists make personalization—the lifeblood of any successful direct mail campaign—possible. Research has shown that campaigns with at ...
05/02/2019
Direct Marketing
,
"Direct Mail Services"
3 Must-Have Qualities of a Direct Marketing Printer & Services Partner
The success of your direct mail marketing campaign is highly contingent upon the printer and services provider you choose to partner with. The right ...
03/19/2019
Mailing lists provide an underutilized treasure trove of data that can be leveraged through segmentation—division into smaller subsets—to more ...
02/28/2019
2019 U.S. Postal Service (USPS) Rates go into effect on Sunday, January 27, with increases and ramifications across all segments, including direct ...
01/21/2019
Direct Marketing
,
direct mail
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"Direct Mail Services"
A Beginner’s Guide to Direct Mail Marketing Services
What are direct mail services? Direct mail services encompass the design, coordination, printing, distribution and tracking of marketing and ...
01/15/2019
Offset lithography is one of the most common forms of commercial printing, due to its ability to provide consistent, sharp, high-quality imaging at ...
01/02/2019
Direct Marketing
,
direct mail printing
,
direct mail
2019 USPS Promotional Discounts to Improve Response Rates & Save You Money
The United States Postal Service (USPS) recently announced its annual promotional programs for the upcoming year aimed at incentivizing the use of ...
12/21/2018
Industry leader Design Distributors proudly announces the next generation of printing/marketing communications with the addition of our HP T240 ...
11/16/2018
direct mail
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data processing
,
address verification
Improve Your Direct Mail Results With CASS Certification
When it comes to direct mail marketing campaigns, getting your pieces into the hands of your intended recipients expeditiously is a top objective. To ...
11/02/2018
Ensuring the proper products and messaging reach the intended target audience is critical for a successful direct mail marketing campaign. Data ...
06/26/2018
In the old days, printing images or words onto paper and other surfaces was a laborious and expensive task, involving many steps and a variety of ...
06/26/2018
