According to the 40-40-20 Rule, 40 percent of a direct marketing campaign’s success is based on the audience. The remaining derives from the offer ...
12/23/2020
Catalog campaigns should follow the typical steps you would take to develop a successful direct mail campaign. These include identifying and ...
12/17/2020
It’s time to tap into your creative side! The design part of the direct mail development process enables you to unleash your imagination and artistic ...
12/10/2020
Just a few years ago, the U.S. Census Bureau reported the number of millennials (born 1981 to 1996) had surpassed baby boomers (1965 to 1980) by 83.1 ...
12/07/2020
In early October, the U.S. Postal Service (USPS) announced price changes scheduled to take effect January 24, 2021. These will raise First-Class Mail ...
11/18/2020
The holiday season sneaks up on you. It seems as though just yesterday you were sunning yourself in the backyard, and now suddenly it’s November—time ...
11/12/2020
Personalization drives responses. So, why shouldn’t it be incorporated into every possible part of your direct mail campaign? It’s important to carry ...
10/08/2020
You see a television commercial promoting a new product. Later, you’re scrolling through your Facebook feed and spy an advertisement for it. Several ...
09/24/2020
Direct mail response rates have risen significantly during the past several years, to the benefit of marketers and their clients.
09/17/2020
You’ve segmented your market and developed your mail piece. Now what? It’s time to test your campaign! As you plan your campaign, it is wise to ...
08/27/2020
All pharmaceutical and insurance companies, hospitals, medical practices, and related businesses must follow HIPAA guidelines when sending direct ...
08/20/2020
Lettershop services include data processing, personalization, folding, assembly, inserting, packaging, sorting, and mailing.
07/23/2020
Postcards are a direct mail piece every marketer should consider using! They offer great response rates, and offer opportunities to explore ...
07/16/2020
Approximately 70 percent of consumers claim they prefer receiving healthcare messages through direct mail, second only to television. The chief ...
06/25/2020
In a time where privacy is of utmost concern, it’s important to ensure your data and information are in safe hands. To do so, you must verify your ...
06/15/2020
“What’s in it for me?” That’s a common question among advertisement recipients. Perhaps even along with, “So what?”Assume every customer is asking ...
06/04/2020
As states lift lockdown restrictions and the economy slowly begins to reopen, it’s important to reconnect with your clients and cultivate ...
05/28/2020
There isn’t a simple numerical answer to the question “How much does direct mail cost?” When creating a campaign, a number of factors impact the ...
05/14/2020
From the desk of Adam G. Avrick, President, Design Distributors Inc. Dear Valued Partner, As we begin our week here at Design Distributors, I wanted ...
05/11/2020
Direct mail is thriving. According to statistics, consumers want to physically hold a mail piece and redeem paper coupons when making purchases. ...
05/07/2020
Direct mail has proven to wield a more significant psychological impact on recipients than other forms of advertising and marketing communications. ...
04/30/2020
Have you ever filled your online shopping cart with a few items, saw the price, and decided you’d wait for a coupon? Or maybe you got distracted and ...
04/23/2020
About 87 percent of small business owners say print marketing drives customers to their locations, according to the U.S. Postal Service (USPS) ...
04/16/2020
With limited in-person contact, direct mail has become a key method of communication during the novel coronavirus (COVID-19) pandemic.
04/09/2020
From the desk of Adam G. Avrick, President, Design Distributors Inc. Dear Valued Partner, As we end our week here at Design Distributors, I wanted to ...
04/03/2020
Direct mail can be used across various aspects of the banking and credit card industry. Incorporating direct mail into your marketing campaign can ...
04/03/2020
People crave the latest technology and fastest service. They’re willing to pay for it, too. You just have to ensure they know about it, which is ...
03/27/2020
From the desk of Adam G. Avrick, President, Design Distributors Inc. Dear Valued Partner, I am writing to provide you with an update of our continued ...
03/20/2020
From the desk of Adam G. Avrick, President, Design Distributors Inc. Dear Valued Partner, I thought it important to update you about Design ...
03/18/2020
Pharmaceutical direct mail is the perfect way to educate and persuade physicians and consumers that your company’s drug is the top-performing ...
03/16/2020
As you have seen the increase in media coverage concerning the coronavirus, we want to assure you that we are monitoring the situation. Our focus is ...
03/06/2020
If you’ve ever witnessed newspaper print running in a continuous stream through large cylinders on a printing press, then you’ve most likely seen web ...
02/21/2020
The folded self-mailer is one of the most eye-catching direct mail pieces you can send. It’s created by folding a single piece of paper, into panels ...
02/06/2020
Direct mail works! In fact, more than 170 billion pieces were delivered in the United States in 2017, and response rates continue to be excellent. If ...
01/24/2020
Personalization powers performance. This has been one of the primary truths of direct mail marketing for years. As early as the 1970s, savvy direct ...
by Bob Becker
11/08/2019
Direct marketing—also known as direct response marketing—is a method of communicating sales messages directly to customers, with the intent of ...
10/16/2019
Design Distributors proudly announces the addition of a new, cutting-edge, roll-fed finishing line by global post-press industry leader MBO America.
09/27/2019
What Is RFM (Recency, Frequency, Monetary) Analysis? RFM analysis, or RFM segmentation, is one of the most powerful ways to segment customers and ...
08/13/2019
Lumpy mail is one of the best marketing options for reaching out to high-value prospects. Adding a 3D object to a package brings some significant ...
07/23/2019
Although direct mail for nonprofits can be challenging, it remains to be an extremely cost-effective channel. Plus, it's a great way to stay top of ...
06/27/2019
The success of any direct mail campaign is determined by three elements: the data (or mailing list), the offer, and the creative. Said simply, you ...
06/03/2019
You don’t stay in business for more than five decades by following the status quo. Continued success requires growth, and growth demands innovation. ...
05/09/2019
Targeted mailing lists make personalization—the lifeblood of any successful direct mail campaign—possible. Research has shown that campaigns with at ...
05/02/2019
Are you considering a direct mail campaign for your business, but not sure if it’s worth the investment? Rest assured that even with the wide range ...
04/09/2019
Direct Marketing
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"Direct Mail Services"
3 Must-Have Qualities of a Direct Marketing Printer & Services Partner
The success of your direct mail marketing campaign is highly contingent upon the printer and services provider you choose to partner with. The right ...
03/19/2019
Mailing lists provide an underutilized treasure trove of data that can be leveraged through segmentation—division into smaller subsets—to more ...
02/28/2019
2019 U.S. Postal Service (USPS) Rates go into effect on Sunday, January 27, with increases and ramifications across all segments, including direct ...
01/21/2019
Direct Marketing
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direct mail
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"Direct Mail Services"
A Beginner’s Guide to Direct Mail Marketing Services
What are direct mail services? Direct mail services encompass the design, coordination, printing, distribution and tracking of marketing and ...
01/15/2019
Offset lithography is one of the most common forms of commercial printing, due to its ability to provide consistent, sharp, high-quality imaging at ...
01/02/2019
Direct Marketing
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direct mail printing
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direct mail
2019 USPS Promotional Discounts to Improve Response Rates & Save You Money
The United States Postal Service (USPS) recently announced its annual promotional programs for the upcoming year aimed at incentivizing the use of ...
12/21/2018
Industry leader Design Distributors proudly announces the next generation of printing/marketing communications with the addition of our HP T240 ...
11/16/2018
direct mail
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data processing
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address verification
Improve Your Direct Mail Results With CASS Certification
When it comes to direct mail marketing campaigns, getting your pieces into the hands of your intended recipients expeditiously is a top objective. To ...
11/02/2018
No matter if you’re an experienced marketer or an early career professional, you've likely perused countless catalogs, magazines and/or other ...
10/24/2018
Finding the right-sized postcard for your direct mail campaign can be challenging. Select a dimension too small, and it may be overlooked. Opt for ...
08/03/2018
Ensuring the proper products and messaging reach the intended target audience is critical for a successful direct mail marketing campaign. Data ...
06/26/2018
In the old days, printing images or words onto paper and other surfaces was a laborious and expensive task, involving many steps and a variety of ...
06/26/2018
