What Is RFM (Recency, Frequency, Monetary) Analysis? RFM analysis, or RFM segmentation, is one of the most powerful ways to segment customers and ...
08/13/2019
Lumpy mail is one of the best marketing options for reaching out to high-value prospects. Adding a 3D object to a package brings some significant ...
07/23/2019
Although total mail volume has decreased in 2019, the good news is that our nonprofit clients are reporting higher response rates to their mailings. ...
06/27/2019
The success of any direct mail campaign is determined by three elements: the data (or mailing list), the offer, and the creative. Said simply, you ...
06/03/2019
You don’t stay in business for more than five decades by following the status quo. Continued success requires growth, and growth demands innovation. ...
05/09/2019
Targeted mailing lists make personalization—the lifeblood of any successful direct mail campaign—possible. Research has shown that campaigns with at ...
05/02/2019
Are you considering a direct mail campaign for your business, but not sure if it’s worth the investment? Rest assured that even with the wide range ...
04/09/2019
Direct Marketing
,
"Direct Mail Services"
3 Must-Have Qualities of a Direct Marketing Printer & Services Partner
The success of your direct mail marketing campaign is highly contingent upon the printer and services provider you choose to partner with. The right ...
03/19/2019
Mailing lists provide an underutilized treasure trove of data that can be leveraged through segmentation—division into smaller subsets—to more ...
02/28/2019
2019 U.S. Postal Service (USPS) Rates go into effect on Sunday, January 27, with increases and ramifications across all segments, including direct ...
01/21/2019
Direct Marketing
,
direct mail
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"Direct Mail Services"
A Beginner’s Guide to Direct Mail Marketing Services
What are direct mail services? Direct mail services encompass the design, coordination, printing, distribution and tracking of marketing and ...
01/15/2019
Offset lithography is one of the most common forms of commercial printing, due to its ability to provide consistent, sharp, high-quality imaging at ...
01/02/2019
Direct Marketing
,
direct mail printing
,
direct mail
2019 USPS Promotional Discounts to Improve Response Rates & Save You Money
The United States Postal Service (USPS) recently announced its annual promotional programs for the upcoming year aimed at incentivizing the use of ...
12/21/2018
Industry leader Design Distributors proudly announces the next generation of printing/marketing communications with the addition of our HP T240 ...
11/16/2018
direct mail
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data processing
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address verification
Improve Your Direct Mail Results With CASS Certification
When it comes to direct mail marketing campaigns, getting your pieces into the hands of your intended recipients expeditiously is a top objective. To ...
11/02/2018
No matter if you’re an experienced marketer or an early career professional, you've likely perused countless catalogs, magazines and/or other ...
10/24/2018
Finding the right-sized postcard for your direct mail campaign can be challenging. Select a dimension too small, and it may be overlooked. Opt for ...
08/03/2018
Ensuring the proper products and messaging reach the intended target audience is critical for a successful direct mail marketing campaign. Data ...
06/26/2018
In the old days, printing images or words onto paper and other surfaces was a laborious and expensive task, involving many steps and a variety of ...
06/26/2018
