Trust is the foundation of the healthcare industry. Just as patients look for doctors they can trust, healthcare organizations must find reliable vendors and suppliers. Digital marketing has become increasingly popular and it can be an effective supplement, but tried and true direct mail still promotes confidence, making it an obvious choice for the healthcare industry.
Within the healthcare realm, there are two main groups of potential recipients depending on your product and service. Marketing to providers is essential for suppliers of medical services and equipment, while marketing to patients is critical for insurance companies, pharmaceutical companies, and healthcare facilities. Design Distributors is HIPAA-compliant and SOC-certified to ensure that sensitive patient data is safeguarded with the highest level of care.
We’ll break down the must-know details about direct mail for healthcare, including tips on the most effective techniques.
Direct Mail Marketing to Providers
While face-to-face meetings used to be the foundation of marketing to medical professionals, getting through the doors is increasingly difficult. Not only can a successful direct mail campaign help you form the connection you need to build a lasting relationship, but it may even be able to help close sales without the need for facetime.
When preparing a campaign, the following methods are often effective:
Medical offices receive an abundance of mail in plain white envelopes to protect patient privacy. Using vibrant colors, eye-catching imaging, and different paper weights and sizes can help your mailing stand out from the crowd and increase the open rate. The content inside your mailing should also stand out to hold the recipient’s attention.
Catering the message to the recipient’s practice can forge a stronger connection and help the provider understand how your product or service will benefit them specifically.
Medicine is evidence-based and data-driven, so it should come as no surprise that practices and providers like to see facts and figures to support your claims. Incorporating valid, reliable data can be highly convincing.
Direct Mail Marketing to Patients
For many individuals, health is a priority, so they want to find the best possible provider. Clinics may reach out to current and potential patients through direct mail to market their services and build trust.
Personalize Your Message
Personalizing mailings can help improve patient experience and show that your care extends outside of the exam room.
Most potential patients will likely search for reviews online regardless, so including a testimonial in your mailing provides instant access to feedback from real patients. It also gives you the opportunity to shape perceptions by highlighting the most favorable reviews.
Select Lists Carefully
Choosing appropriate targeted mailing lists can help you get the right message to the right recipients. For instance, you might use demographic and age data to contact men over 50 about prostate exams, or women over 40 about mammograms. Targeting recipients carefully can drive business, but also provide patients with a valuable health reminder that could save their lives.
Design Distributors: An Experienced, HIPAA-Compliant Direct Mail Partner
As a full-service direct mail printing company, Design Distributors has the skills, experience, and resources to make your direct mail campaign for healthcare a success. Contact us today to learn more about how we can help your business attract potential patients or clients.