In early October, the U.S. Postal Service (USPS) announced price changes scheduled to take effect January 24, 2021. These will raise First-Class Mail ...
11/18/2020
The holiday season sneaks up on you. It seems as though just yesterday you were sunning yourself in the backyard, and now suddenly it’s November—time ...
11/12/2020
Personalization drives responses. So, why shouldn’t it be incorporated into every possible part of your direct mail campaign? It’s important to carry ...
10/08/2020
You see a television commercial promoting a new product. Later, you’re scrolling through your Facebook feed and spy an advertisement for it. Several ...
09/24/2020
Direct mail response rates have risen significantly during the past several years, to the benefit of marketers and their clients.
09/17/2020
You’ve segmented your market and developed your mail piece. Now what? It’s time to test your campaign! As you plan your campaign, it is wise to ...
08/27/2020
All pharmaceutical and insurance companies, hospitals, medical practices, and related businesses must follow HIPAA guidelines when sending direct ...
08/20/2020
Lettershop services include data processing, personalization, folding, assembly, inserting, packaging, sorting, and mailing.
07/23/2020
Postcards are a direct mail piece every marketer should consider using! They offer great response rates, and offer opportunities to explore ...
07/16/2020
