The U.S. pharmaceutical industry accounts for $1.3 trillion in economic output, making it a driving force of the economy. But for pharmaceutical businesses to succeed, they need to appeal to both patients and their providers. Direct mail for pharmaceutical companies is one of the best ways to do so. We’ll highlight some of the top reasons to incorporate direct mail in your next campaign.
Taking a new medication or using a new medical device requires trust. After all, the patient’s life is on the line. Direct mail is one of the most trusted mediums, with 76% of recipients trusting ads and catalogs they receive. This confidence boost may motivate recipients to take a chance on your product.
The pharmaceutical industry needs to connect with two very different prospects: providers and patients. While the exact tactics may vary, direct mail is a powerful tool for both B2B and B2C audiences.
Because direct mail delivers a physical object, recipients can pass it on to others who might be interested. Physicians may share it with additional providers in their office, and consumers can pass it on to friends or relatives with relevant conditions or symptoms. This can massively increase the reach of your mailing and improve the bang for your buck.
Regardless of the condition your product treats, you likely want consumers to associate it with an improved quality of life, but what that looks like varies a great deal between locations and age groups.
Variable data printing enables you to personalize mail at scale so you can adjust your messaging and graphics based on the recipient. Not only can you address recipients by name, but you can also showcase the lifestyle you hope to promote. For instance, you might use an image of someone having brunch with friends to appeal to young urban recipients or a picture of a couple strolling through the park to connect with older individuals.
Marketing pharmaceutical products requires precision and care. Between producing quality mailings in a timely fashion, staying on top of the latest equipment, and remaining HIPAA compliant, your direct mail company needs to be an expert in its craft. With more than 50 years in the field, Design Distributors has established itself as one of the rare firms that combines state-of-the-art technology with well-established expertise. Let us help you connect with the patients looking for your products and the doctors who can prescribe them.
Contact us today to learn more about promoting your pharmaceutical products through direct mail or request a free quote.