When it comes to direct mail marketing campaigns, getting your pieces into the hands of your intended recipients expeditiously is a top objective. To achieve this, we leverage various data processing tools to guide, focus, and execute the most effective strategies for success.
CASS Certification is but one, and helps ensure the accuracy of your mailing list.
The CASS (Coding Accuracy Support System) Certification program improves postal code precision for optimal effectiveness, by supplying software developers, vendors, commercial mailers, and service bureaus with a standard measure to verify the efficacy of address-matching operating systems.
In coordination with the U.S. Postal Service (USPS), CASS Certification evaluates software programs' efficiencies in several areas, including: five-digit coding, ZIP + four coding, delivery point (DP) coding, carrier route coding, and more. It also enables standardization of mailing record elements for correct spelling of address fields, as well as proper USPS addressing standards.
Automation-priced mailings must be created by CASS-certified, matched and coded methods to qualify for discounted postal rates. Users achieving specific compliance percentage thresholds will earn certification.
"An important common denominator providing true precision in many address verification methodologies is that all-important ZIP + four coding."
An industry leader, Design Distributors combines the advantages of CASS Certification within a wide array of other data processing and address verification solutions to authenticate addresses prior to mailing, enhancing effectiveness. In addition to CASS Certification, we utilize the National Change of Address (NCOA) database; NIXIE Reports, which help identify undeliverables other than those stemming from changes of address; the Electronic Uncoded Address Resolution Service (eUARS), which works to verify and update mailer addresses; and Proprietary Change of Address (PCOA) software, which vets addresses against those supplied to third-party data sources.
The latter two programs can correct records that fail both CASS and NCOA—resulting in more accurate address moves and better deliverability of your mailings.
An important common denominator providing true precision in many address verification methodologies is that all-important ZIP + four coding. These extra digits go a long way in helping to ensure your products reach their intended targets, and thus, contribute to the overall success of your direct mail campaigns.
Essentially, these critical suffixes contain a series of instructions for postal employees, encoded directions tailored to that specific that also help ensure its existence. Everyone ushering the mail piece to its final destination—from mail sorter to letter carrier—benefits from its inclusion and verification.
Those four additional numbers truly do make a substantial difference, elevating its bearers into a class of their own, and helping to mitigate such risks as lost and/or mishandled mailings and packages, and even longer delivery times.
DESIGN DISTRIBUTORS
For more than 50 years, we have been providing our clients with the most innovative and effective printing, direct mail, and data processing services to ensure expeditious and efficient deliveries, no matter the size or details of the campaigns.
Questions about utilizing CASS Certification, digital printing, web and sheet-fed printing, mailing and fulfillment, address verification, mail tracking, personalization, database management, or our other data processing services? Contact Us Today to Request A Quote.