11/12/2020
The holiday season sneaks up on you. It seems as though just yesterday you were sunning yourself in the backyard, and now suddenly it’s November—time ...
Personalization drives responses. So, why shouldn’t it be incorporated into every possible part of your direct mail campaign? It’s important to carry ...
10/08/2020
You see a television commercial promoting a new product. Later, you’re scrolling through your Facebook feed and spy an advertisement for it. Several ...
09/24/2020
Direct mail response rates have risen significantly during the past several years, to the benefit of marketers and their clients.
09/17/2020
You’ve segmented your market and developed your mail piece. Now what? It’s time to test your campaign! As you plan your campaign, it is wise to ...
08/27/2020
All pharmaceutical and insurance companies, hospitals, medical practices, and related businesses must follow HIPAA guidelines when sending direct ...
08/20/2020
Lettershop services include data processing, personalization, folding, assembly, inserting, packaging, sorting, and mailing.
07/23/2020
Postcards are a direct mail piece every marketer should consider using! They offer great response rates, and offer opportunities to explore ...
07/16/2020
Approximately 70 percent of consumers claim they prefer receiving healthcare messages through direct mail, second only to television. The chief ...
06/25/2020