12/07/2020
Just a few years ago, the U.S. Census Bureau reported the number of millennials (born 1981 to 1996) had surpassed baby boomers (1965 to 1980) by 83.1 ...
In early October, the U.S. Postal Service (USPS) announced price changes scheduled to take effect January 24, 2021. These will raise First-Class Mail ...
11/18/2020
The holiday season sneaks up on you. It seems as though just yesterday you were sunning yourself in the backyard, and now suddenly it’s November—time ...
11/12/2020
Although direct mail for nonprofits can be challenging, it remains to be an extremely cost-effective channel. Plus, it's a great way to stay top of ...
06/27/2019
Mailing lists provide an underutilized treasure trove of data that can be leveraged through segmentation—division into smaller subsets—to more ...
02/28/2019
Direct Marketing
,
direct mail
,
"Direct Mail Services"
A Beginner’s Guide to Direct Mail Marketing Services
What are direct mail services? Direct mail services encompass the design, coordination, printing, distribution and tracking of marketing and ...
01/15/2019
Direct Marketing
,
direct mail printing
,
direct mail
2019 USPS Promotional Discounts to Improve Response Rates & Save You Money
The United States Postal Service (USPS) recently announced its annual promotional programs for the upcoming year aimed at incentivizing the use of ...
12/21/2018
direct mail
,
data processing
,
address verification
Improve Your Direct Mail Results With CASS Certification
When it comes to direct mail marketing campaigns, getting your pieces into the hands of your intended recipients expeditiously is a top objective. To ...
11/02/2018