01/24/2020
Direct mail works! In fact, more than 170 billion pieces were delivered in the United States in 2017, and response rates continue to be excellent. If ...
Direct marketing—also known as direct response marketing—is a method of communicating sales messages directly to customers, with the intent of ...
10/16/2019
The success of any direct mail campaign is determined by three elements: the data (or mailing list), the offer, and the creative. Said simply, you ...
06/03/2019
Direct Marketing
,
"Direct Mail Services"
3 Must-Have Qualities of a Direct Marketing Printer & Services Partner
The success of your direct mail marketing campaign is highly contingent upon the printer and services provider you choose to partner with. The right ...
03/19/2019
2019 U.S. Postal Service (USPS) Rates go into effect on Sunday, January 27, with increases and ramifications across all segments, including direct ...
01/21/2019
Direct Marketing
,
direct mail
,
"Direct Mail Services"
A Beginner’s Guide to Direct Mail Marketing Services
What are direct mail services? Direct mail services encompass the design, coordination, printing, distribution and tracking of marketing and ...
01/15/2019
Direct Marketing
,
direct mail printing
,
direct mail
2019 USPS Promotional Discounts to Improve Response Rates & Save You Money
The United States Postal Service (USPS) recently announced its annual promotional programs for the upcoming year aimed at incentivizing the use of ...
12/21/2018
Ensuring the proper products and messaging reach the intended target audience is critical for a successful direct mail marketing campaign. Data ...
06/26/2018