Direct marketing—also known as direct response marketing—is a method of communicating sales messages directly to customers, with the intent of ...
10/16/2019
Design Distributors proudly announces the addition of a new, cutting-edge, roll-fed finishing line by global post-press industry leader MBO America.
09/27/2019
What Is RFM (Recency, Frequency, Monetary) Analysis? RFM analysis, or RFM segmentation, is one of the most powerful ways to segment customers and ...
08/13/2019
Although direct mail for nonprofits can be challenging, it remains to be an extremely cost-effective channel. Plus, it's a great way to stay top of ...
06/27/2019
The success of any direct mail campaign is determined by three elements: the data (or mailing list), the offer, and the creative. Said simply, you ...
06/03/2019
You don’t stay in business for more than five decades by following the status quo. Continued success requires growth, and growth demands innovation. ...
05/09/2019
Targeted mailing lists make personalization—the lifeblood of any successful direct mail campaign—possible. Research has shown that campaigns with at ...
05/02/2019
Direct Marketing
,
"Direct Mail Services"
3 Must-Have Qualities of a Direct Marketing Printer & Services Partner
The success of your direct mail marketing campaign is highly contingent upon the printer and services provider you choose to partner with. The right ...
03/19/2019
Mailing lists provide an underutilized treasure trove of data that can be leveraged through segmentation—division into smaller subsets—to more ...
02/28/2019
